Mother's Day is upon us this weekend and brands can tailor their custom label printing strategy to reflect the popular and sentimental occasion. Whether you take a tongue-in-cheek approach ("Mother knows best!") or a heartfelt celebration of moms, national observances allow for creative promotions that set brands apart.
One of the challenges companies face when devising a holiday strategy is standing out from the crowd. Poorly thought-out tie-ins can be boring, stale and forgettable. The more creative and brand-specific your label strategy is, the more memorable and striking it will appear to consumers.
It may be too late to execute a Mother's Day promotion, but there's always Father's Day.
"Spending for Father's Day has been steadily increasing, with the average American spending $117 on gifts for their fathers, stepfathers, grandfathers, uncles, brothers, and sons," explains Second Street Lab. "Since there are around 70 million fathers in the United States, this adds up to more than $12.5 billion in consumer spending around the holiday."
These consumer holidays shouldn't be missed opportunities for capitalizing. Suppliers, retailers and manufacturers can widen their audience or highlight specific products that make the most sense in conjunction with those popular holidays. With a little planning and creativity, labels can reflect the sentiment, humor and traditions of Mother's Day and Father's Day.
Marking your calendar to plan ahead (even for 2016) can give your brand revenue streams that might otherwise go untapped. With an industrial label printer, manufacturers can position their products in the marketplace so that customers will respond to promotions and seasonal tie-ins. Contact us today to learn more about how our printing solutions can give your company the edge with smart, memorable labels.