Consumers Are Paying More Attention to Packaging

If you’re wondering whether your customers are paying attention to your packaging, here’s some good news: many of them are. The styles and designs you choose to adorn your products really do influence how they view what you are selling them. In fact, there is some evidence to suggest that packaging is becoming even more important to shoppers.

There is some evidence to suggest that packaging is becoming even more important to shoppers.

In WestRock’s fourth-annual Packaging Matters survey, 2,000 customers were asked about their impressions of packaging, and how it affects their satisfaction with the items that they buy.

Twenty-six percent said that packaging plays a crucial role in how they feel about their products, up from 18 percent just two years ago. In addition, 35 percent of respondents said that they have switched brand loyalty as a result of new packaging. 

Why does the type of packaging have such an effect on people? Just like when you’re meeting someone new, first impressions matter to shoppers. Store shelves or digital catalogers are chock full of different brands and product varieties, and buyers have to make up their mind quickly about which ones they want to pay more attention to. It’s important to stand out, which is why businesses that place a special focus on their packaging design report a 30 percent increase in customer interest, according to research by The Paper Worker.

One of the most important aspect of quality packaging is a good label that reflects your overall design. Durafast offers printing solutions that help you produce exactly what you are looking for in a cost-effective manner. Contact us today!