Online shopping is growing rapidly. For instance, the past holiday season saw significant ecommerce sales growth, according to Forbes. On Black Friday, online sales in the U.S. reached $3.34 billion, which amounted to a 21.6 percent year-over-year increase.
The increasing consumer preference for online shopping has forced manufacturers to rethink their packaging techniques. When preparing products for store shelves, it's crucial to design packages and labels that are attractive and eye-catching. However, when shipping products to people's homes, durability and size are far more important.
"The increasing consumer preference for online shopping has forced manufacturers to rethink their packaging techniques."
No one wants to open a package, only to find that the item they ordered is broken. Manufacturers and online retailers need to be especially mindful of this regarding fragile electronic devices, such as flat screen televisions.
It's important to use the correct size of boxes with proper cushioning, all while ensuring that products are arranged so that they are not jostled around.
In addition, all packages require proper labels so those handling them understand what is contained within, and how it needs to be handled in order to avoid damage.
Using the right packages and labels can also speed up the shipping process, which further improves customer satisfaction. An article on Internet Retailer points out that damage or accidental opening during the shipping process can lead packages to be returned for processing before reaching the recipient. Add in the lack of barcode labels for tracking and the end result could be a significantly delayed delivery and the loss of business.
Durafast offers a number of different printing solutions to help you develop the labels you adjust to and customer demands. Contact us today for more information!