Digital slang helps wine manufacturers stay hip

In the ever-evolving lexicon of slang, one moment a phrase is "in" and the next it's "out." According to analysis published on Facebook's research blog, the popular term "LOL" (laughing out loud) has fallen by the wayside in favor of digital laughter cues like "haha" and various laughing emoji. While this might not signify much to the average adult consumer, these evolutions reflect the behavior of adults in the sought-after 18-35 demographic. We can even learn something about labeling and branding from this latest development.

So how do Internet users laugh online? Facebook breaks the data down as such:

"As denizens of the Internet will know, laughter is quite common: 15% of people included laughter in a post or comment that week," explains the blog. "The most common laugh is haha, followed by various emoji and hehe. Age, gender and geographic location play a role in laughter type and length: young people and women prefer emoji, whereas men prefer longer hehes. People in Chicago and New York prefer emoji, while Seattle and San Francisco prefer hahas."

Because language can be so fickle to the whims of Millennial behavior, it's best to adopt a marketing strategy that will stand the test of time. If pop-inspired taglines or imagery are relevant to your business, it's important to stay on and even ahead of the curve. TXT Cellars is a wine company that uses popular digital acronyms like "OMG" and "LOL" to name their varieties of vino. Their promotional strategy has even capitalized on a contemporary cause, the importance of not texting and driving.

"The wines are part of Vision Wines & Spirits, LLC, which is based out of Secaucus, New Jersey.  Most recently, the company launched an online responsibility campaign petitioning consumers to sign a pledge on its website that they will not drink and drive or text and drive.  The company felt it was important to balance the levity of the brand with the serious message that neither texting nor drinking goes with driving."

While labeling design can be inspired by the buzzwords of a particular moment, creating authentic and memorable brand signatures is crucial. Contact DuraFast today to learn more about how our range of color label printers can help your company take control of its marketing strategy.

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