Generally, when a new brewery gets its start, it only makes a handful of beverages. IPAs and pale ales are common, along with the occasional porter or stout. As they grow in popularity, these establishments may eventually feel comfortable enough to experiment with less conventional styles.
But some breweries don't develop a consistent branding style before rollout. When your goal is to get one or two beer types on store shelves, all you need are attractive labels that can catch a drinker's eye. But when you are trying to build a more durable customer base with five or six offerings, it's time to think about labeling consistency.
"Some breweries don't develop a consistent branding style at first."
Sometimes, this can take a while. For instance, Dogfish Head, the Delaware craft brewery that has been making beer since 1995, recently decided to redesign the labels on its most popular bottles, according to The News Journal.
Previously, some of these beers were decorated with custom artwork. Under the new design, they will all share the same basic layout. The only differences between styles will be color and the images associated with each style, which will appear in the top right corner of the labels.
"We wanted to create some uniformity across our portfolio without falling into the trap of being predictable and sterile," Sam Calagione, Dogfish Head's founder and president, told the news source.
Creative labels help your brand get off the ground, but consistency demonstrates that you have arrived. With the right printers, your brewery can do both. Durafast offers printing solutions that help you develop the labels you need for your branding efforts. Contact us today!