Flexible Packaging Grows in Popularity

Your customer's favorite products don't only come in boxes anymore. These days, they're increasingly likely to purchase something in flexible packaging.

The 2016 State of the Flexible Packaging Industry Report published by the Flexible Packaging Association found that consumers appear to prefer this form of container due to its ease of storage and resealibility. In response to market demand, 97 percent of brand owners that already use flexible packaging say they will continue or even use more, according to a Packaging World survey.

"Flexible packages have no rigid shape of their own."

Unlike cardboard or hard plastics, flexible packages have no rigid shape of their own. Instead, they mold to whatever they contain. This is well suited for all but the most fragile products and allows for better packaging efficiency – as well as unique design opportunities.

For instance, flexible packages can be decorated directly, or affixed with wrap-around durable labels. Producers have the option to create labels that are transparent, translucent or opaque, depending on the packaging they are using and its contents.

Another thing that flexible packaging offers manufacturers is variety. Traditional boxes only come in so many shapes and sizes, but once you start designing with flexible materials you'll find that the possibilities are far more extensive. Why not pick a shape that evokes your product, and then label it accordingly?

If your business intends to start using flexible packaging, you're likely to have many different labeling needs. Durafast offers printing solutions that help you produce exactly what you are looking for in a cost-effective manner. Contact us today!

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