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How Can Aging Brands Use New Trends?

Package design is a key part of any marketing strategy, and not every brand realizes its full potential. It’s not just about having a catchy name, or even an attractive logo design – though these are both important. Brands can create styles and images that are reminiscent of already popular consumer trends, and tap into that demand.

In the food industry, particularly in urban areas, the latest trend appears to be food trucks. These trendy vehicles offer meals-on-wheels to Millennials looking for quick bites. Many established restaurants have launched food trucks – while some successful trucks have even opened permanent dining branches.

What is an aging brand to do in the face of rapid change?

What is an aging brand to do in the face of rapid change? Go along for the ride, of course. Wise Snacks, which has been in business since 1921, has been looking for a way to connect with the next generation of consumers.

According to Packaging Digest, the company is attempting to do this by designing a new line of chips that are based on popular food truck items, such as a chili cheese dog, or beef barbacoa tacos. The packages themselves contain realistic images of the food items that the flavors are supposed to represent.

“We always aim to create a design that is visible, visceral and memorable on the front of a package,” Simon Thorneycroft, founder and CEO of Perspective: Branding, told Packaging Digest. Perspective: Branding assisted Wise with its new design.

If your business is looking to create some exciting new branding for your product that reflects current trends, you’ll want the best labels possible. Durafast offers printing solutions that help you produce exactly what you are looking for in a cost-effective manner. Contact us today!

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