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Less is More in the Personal Care Industry

Consumers appear to be more interested in what isn’t included in their products, rather than what is.

Don’t believe us? Just look at what’s happening in the personal care industry. According to the Wall Street Journal, makers of beauty products are not placing as much focus on special ingredients, such as vitamins and essential oils. Instead, these products are clearly labeled to show what they lack.

It is important to design attractive labels that respond to customer concerns.

For instance, some consumers are growing concerned about the potential health effects of parabens, which are typically used as preservatives in makeup.

Though cosmetic chemists generally agrees that parabens are not harmful, some suggest that those with sensitive skin should avoid them, according to Into the Gloss. Many beauty products now indicate whether they are “paraben-free.”

“It really is the time for what’s not in your skin care,” Marla Malcolm Beck, chief executive and co-founder of Bluemercury, told the Journal.

This isn’t unique to the personal care industry. How often do you see food products that are labeled “fat free”, “sugar free” or “preservative free”? More recently, it seems, gluten-free products have grown in popularity as more people grow concerned about the health effects of gluten.

No matter what industry you are in, it is important to design attractive labels that respond to customer concerns. Pay close attention to consumer marketing trends so you understand what shoppers might be looking for when they encounter your product, and design accordingly. Durafast offers printing solutions that help users produce exactly the labels they need in a cost-effective manner. Contact us today!

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