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Durable Labels

New EPA program supports safe, effective products

Earlier this year, the Environmental Protection Agency (EPA) announced that it will unveil the Safer Choice label, designed to identify products that meet a high standard of personal and environmental safety. As the market for household supplies is flooded with products making claims about safety and effectiveness, the initiative provides another way for consumers to discern which are most appropriate to use. On this blog, we’ve discussed the Good Housekeeping seal of approval and other certifications that give labels credibility in a crowded market. Products bearing the label are expected to appear on shelves this summer. 

“Finding cleaning and other products that are safer for you, your family, and the environment should be easy — that’s why we developed our new Safer Choice label,” writes the agency. “We all play a role in protecting our families’ health and the environment. Products with the Safer Choice label help consumers and commercial buyers identify and select products with safer chemical ingredients, without sacrificing quality or performance.”

By paying dual attention to environmental awareness and performance, the EPA hopes to identify brands and products that don’t compromise to deliver on a variety of value propositions. So far, thousands of products have been indicated as qualifiers for the label. Safer Choice recognizes products that are meant for household, industrial and institutional applications. 

“Some 2,000 retail products currently qualify for this labeling,” writes R.P. Siegel of Triple Pundit. “The existence of the label has applied subtle pressure on manufacturers, resulting in many new product lines developed specifically to meet the EPA criteria. The standard operates on the principle of ‘informed substitution,’ which compares the toxicity of each ingredient to that of its functional equivalent (e.g. surfactants, solvents, chelating agents, etc.).”

When businesses invest in a custom label printer, they can adorn their products with the right information to attract and gain the trust of consumers. Contact DuraFast today to learn more about how taking label strategy into your own hands can improve flexibility and responsiveness in a dynamic marketplace. 

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