Pantone’s Classic Blue is the Color of 2020

Using Pantone’s Classic Blue in Your Label Designs

You may have heard that this year’s Pantone Color of the Year is a classic — Classic Blue 19-4052 that is. Each year since 1999, Pantone thoughtfully determines the color for the upcoming year.

According to a CNN report on the color of the year, this year’s color “be regal, restrained and boundless. But it can also be edgy — even anomalous — utilizing a variety of tonalities, materials and prints.”

You’re likely to see this color pop up throughout the year in magazines, websites, graphic designs, fashions, and, yes, product labels. If you want to get in on this trend, here are some ideas to get you started:

  • Classic Blue background with white overprint — If you have one of the white media color label printers like the UniNet iColor 700 or SurePress, experiment with white graphics or text on top of a Classic Blue background for rich, luxurious products.
  • Convey trust and reliability with Classic Blue text — Instead of traditional black text, shake things up with Classic Blue text. This color is dark enough to provide contrast against white and cream backgrounds. Meanwhile, the color blue is psychologically calming and associated with feelings of security, trust, and reliability.
  • Classic Blue outlines and borders — Another option is to use Classic Blue outlines and borders, giving your label designs a splash of trendy color.

Whether you’re refreshing your product labels or starting from scratch, if you’re looking to be on trend, consider using Pantone’s Color of the Year, Classic Blue.

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