Sleeve Labeling Demand Set To Grow

Of all the types of flexible packaging, it appears that sleeve labels will experience strong growth in the coming years, thanks to higher consumer demand and improved printing technology.

A Persistence Market Research report found that the sleeve labels market grew by 5.2 percent to $10.6 billion in 2016. Much of this can be attributed to growing demand for plastic bottles, which are some of the most common vessels with this type of label. Business Wire notes that the beverage industry accounts for about 60 percent of the entire sleeve label market, and that growth in demand for smaller bottles will require additional labeling.

"Sleeve labels will experience strong growth in the coming years."

There are many different types of sleeve labels, but they all share some basic characteristics and hold numerous advantages over other kinds of labels. They are generally inexpensive, due to the low cost of materials.

In addition, some labels can be heat shrunk to cover the entire surface of a container. This not only allows for more freedom in design, but also lets the label serve as additional tamper control. It is much easier to tell if a container has been opened if it is wrapped in a full sleeve.

Many industries – food and beverage in particular – have been investing in additional sleeve labeling capacity as they work to introduce new designs to the audience. Creative printing techniques don't have to be exclusively for large corporations.

Durafast offers a number of different printing solutions to help you develop the labels you need for your branding efforts. Contact us today for more information!

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