What do millennials think about snack food? This is the big question on the minds of marketers, who know they need to keep focusing on how to better target this increasingly important demographic.
This month, a number of brands met at the National Association of Convenience Stores show in Atlanta, Georgia, where they discussed the future of snack food and efforts to appeal to younger consumers.
"Brands seeking to appeal to millennials need labels that emphasize their healthful qualities."
Lehi Valley Trading Co., a Mesa, Arizona-based company, believes that healthier options are the future. In a recent survey, the company found that 87 percent of millennials say they seek out healthy products when purchasing snacks, according to Food Business News.
As far as the company is concerned, a healthy snack is one that is free of artificial ingredients and preservatives, as well as having reduced sodium and sugar.
However, further research has found that while millennials appreciate these things, they are also cost-sensitive. About 30 percent told surveyors that they are more likely to choose cheaper brands when the opportunity arises.
"They want a healthier snack brand, but they also want it at a value price," Lehi Valley Trading Co. Director of Marketing Jacque Taylor told the news source. "That was the sweet spot for us as we did our research with millennials."
Brands seeking to appeal to millennials may need labels that emphasize their healthful qualities, without appearing to be too far out of range in terms of price.
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