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When devising a label strategy for a beverage, from soft drinks to spirits, it can be a challenge to know where to start. On one hand, it’s impossible not to be inspired by the offerings already on the market. But on the other, you want to choose a concept that is unique to your brand identity and not just derivative of others. Design Hill recently identified the three most important areas of bottle label design, which can help companies implement a custom label printing strategy that works:
Consistent theme. Rarely does a beverage company sell just one product. That’s why your business needs a signature look that works across lines and individual beverages. No matter which variety the label represents, the design should include elements that unify the entire range of products. Usually fonts, colors and logos are the easiest elements to keep constant across your selection.
Excellent graphics. Whether you favor bold geometric shapes or high-definition color photographs, the graphics your products sport should be designed with intent and polish. You may be able to create those elements in-house but a third-party graphic designer can also help companies arrive at the right look.
Color Clarity. “Go for the label colors that not only complement the packaging of your bottle but also highlight the characteristic value of your beverage,” explains Design Hill. “See the different liquor ranges of Club-Mate. How beautifully the different creative bottle label designs have been crafted so that they effectively highlight the specialty of that particular drink.”
To ensure color clarity, companies can invest in an industrial label printer. This gives them complete control over the quality and design of their products. Contact us today to learn more about how a custom label strategy can take your brand to the next level.