We all know bad package design can hurt sales. Labels that have not been developed with either the product or the customer in mind can do a poor job of conveying a coherent marketing message. they might not be eye-catching enough to prevent shoppers from looking elsewhere.
But in some cases, a well-designed package isn’t just about moving products. It can also help ensure consumer safety.
A well-designed package isn’t just about moving products.
For instance, consider the product Fabuloso. It’s a brightly colored liquid sold in clear plastic bottles with images of fruit and nature.
It may look like a soft drink to some, but it’s actually a household cleaner – one that 94 people accidently ingested in 2006, according to data from the Texas Poison Center Network.
This is far from the only example. There’s also Tonix, a floor cleaner whose name and packaging suggests a lightly carbonated fruit drink. In addition, a recent article on ProPublica cited cans of insect repellant or furniture polish that closely resemble cooking spray.
The news source argues that user experience design is an important – and often overlooked – area for companies that make a wide range of both edible and non-edible products. You aren’t just making your goods more attractive for sale – you’re also ensuring that buyers will know exactly what they are getting at a glance.
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