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Just as the summer is heating up, Nestle USA was forced to recall 10,000 packages of Haagen-Dazs ice cream. The company’s chocolate peanut butter ice cream was incorrectly labeled, which the company admitted could put consumers with peanut allergies at risk. Apparently, the lid was correct, and read “chocolate peanut butter,” but the container was labeled chocolate chip.
“People who have an allergy or severe sensitivity to peanuts may run the risk of serious or life-threatening allergic reaction if they consumer this product,” the company reported in a press release. After the mistake was noticed by a consumer, the organization worked quickly to address the issue.
The press release notes that the mislabled product was sent to Washington D.C., Delaware, Florida, Maryland, North Carolina, New Jersey, New York, Pennsylvania, South Carolina, Virginia and West Virginia, and has a “best by” date of May 13, 2015.
The Food and Drug Administration is currently working alongside Nestle to ensure that this was an isolated incident, and that no other products were released that could potentially pose harm to consumers.
This situation highlights how critical labeling can be to a product’s success as well as a brands reputation. When labeling and packaging becomes an afterthought, and not considered a crucial step in product design and quality, oversights can occur that can prove harmful to consumers.
Labels provide consumers the first impression of your brand, and can greatly influence consumer perception. Leaving label design and quality in the hands of a third party can often result in mistakes. By investing in in-house product label printing solutions, organizations are better able to monitor and control the quality of their labeling.