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Consumers Prefer Socially Responsible Companies

Sometimes, the best way to build a customer base is to show people that your company is socially responsible. Multiple surveys have shown that consumers prefer to spend money on products made by ethical businesses.

For instance, in 2014 Nielsen found that 55 percent of online consumers from 60 countries say they are actually willing to pay more than normal for products if they believe that companies are committed to having a positive social and environmental impact on the world around them.

Consumers prefer to spend money on products made by ethical businesses.

“This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands,” said Amy Fenton, global leader of public development and sustainability at Nielsen.

How do you advertise the kind of work your company does for charitable purposes and other socially responsible efforts? It may depend on the actual cause, but in many cases it is better to display this information up front. Often, brands will include messages to this effect on their packages or labels.

For instance, coffee company Café+ has the mission of donating 50 percent of its profits to numerous charitable projects around the world. According to Packaging World, the company’s tagline is “Goodness in a Cup.” To spread this message, the company packages its coffee blends in colorful packages, which are clearly labeled to show that half of the profits will go to charity.

If your company participates in important causes, you should let your customers know by labeling your products. Durafast offers printing solutions that help you produce exactly what you are looking for. Contact us today!

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