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Sometimes, the best way to market a product is with consistent branding that customers learn to recognize. What would Coca-Cola be without its trademark white cursive writing over a red background? A lot harder to spot on store shelves, that’s for sure.
But there are times when a little variety is just what a particular product needs.
Seasonality is a great excuse to change up your labeling strategy.
Seasonality is a great excuse to change up your labeling strategy. It’s not hard to plan for upcoming seasons and holidays – after all, they arrive at roughly the same time every year. This gives your business plenty of time to think of creative ways to design something that evokes the mindset that many of your customers are already in.
For instance, now that summer has just begun, many brands are thinking of ways to add some extra sunshine and sea shores to their labels. For instance, you could emphasize tropical flavors in packaged food and beverages. Other products may do well with vibrant colors.
The Fourth of July is a great time for brands to show their colors. Big brewers are particularly astute at this, regularly adorning their cans with flags and other images of Americana. They know that consumers plan to have big cookouts with plenty of beer in tow, and they want to get in the spirit of things. This summer, Budweiser has gone even further than usual, by temporarily changing its name to “America,” according to Eater. Hard to get more patriotic than that.
No matter how you choose to get your products in the summer spirit, your business will need a way to create high-quality labels. Durafast offers printing solutions that help you produce exactly what you are looking for in a cost-effective manner. Contact us today!