Consumers are more worried now than ever about the impact that added sugar in food and beverages may be having on their health.
Recent studies have shown that eating too much added sugar is not only bad for your teeth, but can also increase your risk of obesity, liver disease and diabetes, along with many other serious health conditions.
In fact, a recent study published in JAMA: Internal Medicine concluded that participants who got 17 to 21 percent of their calories from sugar were 38 percent more likely to die from cardiovascular disease, compared to those who only received 8 percent of their calories from sugar.
Consumers are worried about the impact that added sugar may be having on their health.
As a result, consumers are increasingly showing a preference for food and beverage products that are either lower in sugar or sweetened artificially. An Innova Market Insights survey conducted in 2015 found that 57 percent of U.S. consumers say that sugar content influences their decision over whether to purchase soft drinks.
But that has led to a different sort of tension: not all artificial sweeteners are acceptable to certain members of the public. In fact, the rise of clean labeling practices among food and beverage makers has also led to a growing interest in natural alternatives to sugar, such as Stevia, according to Natural Products Insider.
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