Thanksgiving and the advantage of recipes on labels
Established food manufacturers like Butterball have leaned into the anxiety surplus with hotlines, cheat sheets and other support systems for customers in a bind.
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Year: 2015
Pressure-sensitive labels for craft beers
A new trend in craft and specialty beer labels is applying a pressure-sensitive label to the can itself, as if it were a bottle.
Halloween and the importance of promotions calendars
With Halloween just around the corner, manufacturers may have limited edition promotional goods on shelves.
Is your wine label tweet-worthy?
Not very long ago, the standard wine label distinguished itself using scripted fonts, images of scenery and other elegant, sophisticated visual cues that telegraphed class and cache. In today’s wine market, however, brands are having more fun with the task of designing their identities.
Subscription boxes open labels to new audiences
Over the last several years, subscription services for cosmetics delivery have disrupted the industry, giving consumers access to sample sizes of various products they may never have encountered otherwise.
Label campaigns gone awry: Nutella in Australia
In Australia, the chocolate-hazelnut spread manufacturer initiated a campaign that would allow customers to create custom labels of the delicacy.
Trend: Label demands changing the color of food
The movement away from synthetic ingredients in food has changed the way consumers look at food coloring.