Artisanal Branding is Here to Stay

Not long ago, artisanal brands were little more than small niche products amid a see of mass-produced food and beverages. However, in a relatively short period of time, these items have seen a massive increase in popularity. It is clear that in order to be successful, producers need to study this trends and look for ways in which they can make their products stand out on the shelves.

"Many consumers view artisanal brands, such as craft beer, to be more authentic and higher quality products."

For instance, a study conducted by the Brewer's Association found that sales of craft beer have increased by more than 12 percent in 2015 alone, compared to the 0.2 percent decline experienced by the industry overall.

Many consumers view artisanal brands, such as craft beer, to be more authentic and higher quality products than those found more commonly in the market. In particular, young consumers like to buy things that seem unique. Millennials tend to be more skeptical of large corporations and seek out products that appear to be authentic.

This trend is good news for small businesses. As young consumers grow into an increasingly large segment of the market, independent businesses of a certain size are in a strong position to give their products artisanal branding and be taken seriously while doing it. They can tell a story about the things they make that larger industry players may not be able to replicate.

If your business makes artisanal products, and you want to advertise that fact, what could be better than a quality label that conveys natural ingredients and processes, local sources and time-honored craftsmanship. At DuraFast, we carry a wide selection of printers and printing supplies to help your labels stand out. Contact us today!

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