Businesses Need Small Digital Printers

Whether your business is trying to test out a new offering in an unfamiliar market, or launching a limited-time promotion to breath life into a stagnant category, the tools you use to package and label your products may not meet your needs.

The key is to give products a unique look that will help them stand out on the shelves – both digital and physical. But the services you rely on for your typical large scale printing cannot always be counted on to create something truly unique. You don't want to be like Coca-Cola, which released a limited-edition Coke can for the 2011 holidays that looked remarkably like Diet Coke, according to Ad Age. The design was pulled after just one month to prevent consumer confusion. 

"Often businesses need to print smaller runs of labels so they can test out the best approach for the market."

To get it right, often businesses need to print smaller runs of labels so they can test out the best approach for the market. As Bob Sperber, editor of Contract Printing, pointed out in a recent article for Packaging World, a better example is that of Coca-Cola's IT'S MINE promotion, which allowed customers to design their own unique labels for 12-ounce bottles. In this instance, small-scale flexibility achieved big results.

Your business can use small digital printers to bring its label creation efforts in-house. This will help you achieve better speed and efficiency while experimenting with new labeling styles.

Durafast offers a number of different printing solutions that help you develop the labels you need for your branding efforts. Contact us today for more information!

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