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Consumers Expect Recyclable Packaging

As consumers become more environmentally conscious, they are increasingly demanding producers to follow their lead. 

A recent survey by the Carton Council of North America found that 91 percent of respondents expect food and beverage producers to make their products more recyclable, while 77 percent say that they consider the environmental effects of their purchases.

In response, many food and beverage producers – as well as companies in the packaging sector – are introducing recyclable containers and labels. They are also creating more packages with higher percentages of recycled or renewable materials.

For instance, last year Coca-Cola introduced what it called the world’s first plant-based plastic bottle, which is fully recyclable. Nestle Waters North America recently announced a new spring water bottle that is made entirely of recycled material – with the exception of the label and cap.

One beverage company has gone even further. Powerful Water Co., which makes fruit-flavored energy water, has just introduced a bottle that is entirely recyclable, including the label. This fact will be advertised prominently on the side of each container, which the company believes will drive up recycling rates.

There is some evidence to support this claim. The Carton Council study found that 67 percent of consumers assume that a package is not recyclable if it does not have a label.

It’s important for the food and beverage industry to not only invest in recyclable packaging, but to also create custom labels that appeal to their customers beliefs about the environment. At DuraFast, we carry a wide selection of printers and printing supplies to help your labels stand out. Contact us today!

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