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For a wine enthusiast, the wide variety of bottles that can be found in any decent liquor store make for a veritable Mecca of options. But for everyone else, they can be just plain confusing.
Let’s face it: Most wine customers are not experts. They may know the difference between their Malbecs and Merlots, but otherwise balk at any serious discussion of a wine’s terrior. For the most part, they’re looking for a tasty, relaxing drink that will pair well with their dinner that evening.
Wine producers and distributors are beginning to realize this. In a crowded market, detailed descriptions of a bottle simply aren’t enough to make a sale. It’s also important to design attractive, eye-catching wine labels that grab the attention of those who are simply browsing the shelves for something that looks good.
Some makers are really getting into it. Consider the brand 19 Crimes, a red blend made by Treasury Wine Estates in Australia. The name refers to the list of criminal offenses that could get an English convict sentenced to life in Australia when it was a penal colony in the 1800s.
Each label contains a black-and-white photograph – meant to resemble a daguerreotype from the era – of actual criminals who were shipped off the the far-flung continent. It’s a style that not only draws attention to itself, but also contains a deeper historical message, especially for Australian consumers.
“Although the 19 Crimes story has nothing intrinsically to do with wine, it is at its core the origin story of Australia, which also happens to be where the wine is made,” read an article on Packaging Digest. “This lends an air of authenticity to the brand while allowing it to be wildly creative in its storytelling.”
Creative custom labels are crucial for building any brand. They signal to the consumer not only what the product is, but what it represents in the eyes of those who make it. But developing a label that conveys this message can be difficult without the best equipment. At DuraFast, we carry a wide selection of printers and printing supplies to help your labels stand out. Contact us today!