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As the marketplace has proliferated with craft beers, wines and spirits, marketing has been central to getting the word out about new products.
Consider the experience of customers in a liquor store or supermarket: They stare at a wall of varieties, not really knowing much about the products they’ve never tried. As such, one of the most impactful ways to reach those undecided customers is to display a striking, memorable image that stands out from the competition. One liquor with a statement label is Diströya, a unique spiced spirit with a mythical Viking character on the bottle. Recently, Diströya won the digital printing prize at the FINAT Label Awards.
“Collotype Labels (US) used liquid toner to produce the Diströya label, and used a 210 line screen to achieve the ‘extraordinary detail’ in the illustrations and the script type, which can be seen throughout the label,” reports Labels and Labeling magazine. “The label also features embossing and debossing, foil stamping and spot varnishes, all in exact register.”
Representatives for the competition called the print quality a “genius touch,” citing the selection of parchment as the label material. The beauty of custom label printing is that it gives brands complete control over how they visually articulate themselves to customers. With this level of autonomy, purveyors of fine spirits can gain a competitive edge and get people talking.
One of the best ways to elevate a brand to visibility and market leadership is to gain kudos for an ingenious label design. At DuraFast, we carry a wide selection of printers and other supplies for wine labels, beer labels and other culinary purposes. Contact us today to learn more about the benefit of owning an industrial label printer.