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Memjet terminates its OEM license agreement with Rapid in Australia

In an announcement that surprised many in the label printing industry, U.S.-based Memjet has terminated its partnership agreement with Australia’s Rapid Packaging Services. Rapid was the first company to leverage Memjet technology in 2010, making the announcement even more shocking. 

As of 2017, Rapid will no longer be able to supply its customers with ink for their printers. The reasoning for the decision is murky at best, with Memjet explaining their motivation is protected by commercial confidentiality. 

“Although we regret that Rapid Labels is no longer an authorised Memjet partner, Memjet has over 30 OEM partners worldwide. It is only natural that there is some ebb and flow in our business relationships,” Memjet spokesperson Kim Beswick explained in a phone call. 

For those currently operating a Rapid Labels printer, such as the Rapid X1, Rapid X2 or new XL220, this will represent a significant challenge. Memjet ink is a tied system, meaning you can’t use alternative inks as is the case with most other commercial inkjet systems. That’s why, when purchasing a Memjet based printer, it is important to look at the company and brand to make sure you will receive long term support.

For those wondering about the next step, Durafast offers a wide selection of printing solutions to support all budgets. Our line of Afinia printers, produced by Microboards Technology, have received extensive recognition for customer support and accessible prices. Microboards has been at the forefront of high-tech manufacturing since 1989. This allows their consumers the confidence that their products and support will be available for a long time to come. 

For those customers considering a Memjet technology based label printer, the Afinia L801 Memjet label printer offers high-speed label printing and label finishing at what it widely regarded as the best value in its class, with the added reassurance of a solid partnership between Microboards and Memjet. 

The Afinia L801 supports roll-to-roll, roll-to-cut and print-and-hold modes of label printing with gloss, semi-gloss and matte label stock. With a print speed of 60 feet per minute and under 10-second warm-up time, you’re guaranteed all of the labels you need with a quick turnaround. The Afinia L801 remains the most cost-effective option of producing on-demand labels, boasting the industry’s lowest production costs while maintaining 1600 dpi quality at print speeds up to 12 inches per second. This means your organization can produce high-quality labels on-demand, faster and in higher quality. 

DuraFast is happy to help customers looking for a Memjet technology based solution in USA and Canada – give one of our consultants a call to see which printer is best for you?

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