Rethinking the Nutrition Label

Do you know how many calories you should be consuming per day?

What about fat or cholesterol? At what point should you cut yourself off from foods containing sodium?

These questions aren't always easy for the average consumer to answer. Though most food and beverage products contain detailed nutritional labeling, it is often written and formatted in such a way that is difficult to interpret.

"Do you know how many calories you should be consuming in a day?"

This presents a problem for health professionals who are worried about America's obesity epidemic. However, it could also be an opportunity for the food and beverage industry. What if there was a way to make nutrition labels that were not only eye-catching, but also much easier to understand?

Recently, Mars Food announced a new approach to this problem. The maker of Uncle Ben's Rice and Dolmio pasta sauce said that it would label its products based on whether they are healthy enough to be eaten regularly, or more sparingly. Foods that are high in fat, sugar or salt will be marked for "occasional" use under this system, while healthier items will contain an "everyday" label.

It's certainly a risky branding move. While consumers may be attracted to products that appear to be good for them, they may balk at food that is deliberately labeled as unhealthy. Then again, they may appreciate the fact that this choice is laid out for them in the simplest possible terms.

If nothing else, Mars Food could certainly design some attractive labels for its products. Regardless of how your food and beverage business chooses to design your nutritional labeling, you'll want to make sure that it catches your customers' eyes. At DuraFast, we carry a wide selection of printers and printing supplies to help your custom labels stand out. Contact us today!

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