What’s in a name? Just ask Budweiser

Whether you're launching a new product or rebranding an existing one, you've probably asked yourself the same question: What's in a name?

Choosing the right name for a product might seem easy, but it actually requires serious thought, not to mention planning and a willingness to go back to the drawing board if necessary. Don't expect sudden inspiration to strike you in the shower. If your product is going to succeed, it needs a name that perfectly captures its unique attributes, sending a message to the consumer.

Recently, Anheuser-Busch took a big risk with its flagship beer, Budweiser. The company will take one of the most recognizable brands in the world and temporarily give it a new name: America.

"Recently, Anheuser-Busch took a big risk with its flagship beer, Budweiser."

The New York Times reports that this is part of an effort to capture the sense of patriotism that will sweep the country this summer— especially on Memorial Day, the Fourth of July. The promotion is expected to end shortly after Election Day in November.

As part of this rebranding, the "King of Beers" tagline will be replaced with "E Pluribus Unum." Though the new cans will not necessarily be red, white and blue, they will be inscribed with the words to the "Star Spangled Banner."

Given that Anheuser-Busch was sold to the Belgian company InBev in 2008, some analysts see this as a move to reassert the brand's long association with the United States. It's a bold move, and you can bet that the company's marketing department didn't come up with the idea overnight.

You may not be a globally-recognized brewer, but you still need to think about your branding. For that, you need a quality printer that you can use to create the best product labels. At DuraFast, we carry a wide selection of printers and printing supplies to help your labels stand out. Contact us today!

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