Channeling humor in wine labels

Spirits manufacturers have a long history of keeping it light. After all, their products are centerpieces to jovial affairs like dates, weddings, birthday parties and other celebrations. As a result, many wine labelers have taken a humorous approach to designing their bottles. 

Here are some ways to leverage your sense of humor toward memorable, attention-grabbing wine labels:

Comment on the state of the industry. Some funny labels can even teach drinkers a lesson while gently ribbing the snobbery and pretension of winemaking. 

“For the linguistically challenged among us, Vee-Noh is a packaging concept by Caroline Gilroy,” explains The Drinks Business. “Using phonetic cues to spell out different wines, it pokes fun at wines’ ‘fancy-sounding’ French and Italian names, and is perfect for those who might struggle with the word ‘Chardonnay.'”

Address your customer directly. Sometimes the funniest and most memorable labels take a “hey you” approach to humor. The Frank marketing agency commissioned custom labels that bear the words “I’m only drinking with you because [blank],” directing the drinker to fill in the label with a funny or wry statement. 

“The best part about B Frank Wine’s label is the part you add yourself. If it’s time for a heart-to-heart with a friend, co-worker or lover, this is the bottle you want to have handy,” explains the Coolist blog. “Just be frank, speak your mind and get it out in the open. This design is the work of Talia Cohen for the B Frank digital marketing agency.”

The best way to take custom label printing for wine products into your own hands is to invest in an industrial label printer. At DuraFast, we carry a wide selection of printers and printing supplies to help your labels stand out for all the right reasons. Contact us today to learn more about how a flexible printing solution can take your marketing efforts to the next level.