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With millions Americans dependent on a daily dose of caffeine, coffee and tea manufacturers occupy a lucrative market. However, the irrepressible affinity consumers have for their products doesn’t make that market any less crowded. With many varieties in supermarkets, specialty stores and other coffee and tea vendors, proprietors of companies in that space need to get creative about their branding efforts, especially through custom label printing.
Now that spring is here, one route decision makers can take is acknowledging the popularity of iced coffee and tea beverages.
“In 2010, Americans ordered 500 million iced coffee drinks in restaurants and cafes, up from 400 million in 2006…” explains The New York Times. “But marketers have done little to cater to those who want to make iced coffee at home, even though 73 percent of coffee consumed in the United States is prepared at home, according to data from the National Coffee Association, a trade group.”
In the subsequent years, cold-brew iced coffee has become popular, among other techniques for icing coffee and tea beverages that give marketers material. Whether your business sells loose-leaf tea or tea bags, whole coffee beans or single-serving cups, giving customers instructions about how to prepare the drinks they love can be handy advice for the home barista.
For example, some coffee shops brew iced tea extra-strong to account for the ice-melt factor. Some creative home connoisseurs advise filling ice trays with coffee or tea to avoid flavor dilution. The possibilities are endless for creative iced drink label promotions.
With an industrial label printer, brands have the freedom to craft a strategy that engages and inspires consumers. Contact us today to learn more about how custom printing can take your labeling to the next level.