When organizations can promote both their product and a worthy cause on their labeling, everybody wins. So when the Naylor family of Naylor Wine Cellars were approached by Bob Rudy and Dr. Debra Vredenburg-Rudy about a possible marketing campaign, they immediately saw a unique opportunity.
The Rudy's are the founders of Pet Guardians, a nonprofit organization that began operations providing service animals to residents of local senior living facilities, until they recognized a need that was currently being unmet. In her talks with the residents of the facilities, Debra learned that many were forced to give up their pets when they left their homes. Now, Pet Guardians also works to re-home the pets of the elderly who are unable to bring them to their new living arrangements.
The Rudy's soon sought out Amanda Potter, who handles accounting and marketing for Naylor Wine cellars, with the idea to release special wine labels to support Pet guardians.
"We are animal lovers here at Naylor's, and our family has always rescued our pets from shelters," Potter told Lancaster online. "We have always done custom wine labels for weddings and gifts… and when I saw the pictures of the dogs, I just fell in love with them all."
So far, the special wine labels have released "Maggie's Blush," a sweet pink wine named after Maggie, the Rudy's rescued Irish Setter, and three other canine-themed wines. A portion from the proceeds of each sale is donated to Pet Guardians to help them continue their work.
Having an in-house product label printing solution enables manufactures to explore creative means of having their products reach new markets while supporting worthy causes. When labels benefit both the needs of an organization and its community, great things can happen.