People care about quality and authenticity, especially when it comes to their food purchases. When they learn that a producer has been misleading them about the contents of their favorite food items, the backlash from both customers and competitors can be severe.
This is particularly true for products that are advertised for their specific ingredients.
For example, American maple syrup producers – which are largely based in New England – are accusing some large food manufacturers of labeling products with the word “maple,” despite the fact that the item in question contains no maple sugar. This not only includes products like cookies and ice cream, but also “maple” syrup (which is often made with caramel color and corn syrup). The producers are asking the FDA to strictly enforce its food labeling regulations and force these large manufacturers to remove references to maple from their products.
In a letter to the FDA, the Vermont Maple Sugar Makers’ Association said that “unchecked misbranding has an adverse impact on manufacturers of products containing real maple syrup.” The group added that mislabeling “deceives consumers into believing they are purchasing a premium product when they, in fact, have a product of substantially lower quality.”
It’s important for food manufacturers to label their products accurately, as customers respond strongly to authenticity. With an industrial label printer, companies can make adjustments to their custom label printing that reflect trends and brand identity. Contact us today to learn more about how printing labels in-house can save your business time and money.