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3 Ways Businesses Can Benefit from Adding Color to their Labels

Epson TM-C3500 color label printer

With affordable color label printers and supplies available for virtually any type of label application, businesses are no longer stuck printing black-only labels. The ability to add color to your labels opens up the doors to numerous possibilities. Below are three ways businesses can benefit from adding color to their labels.

  1. Color coding — Color coding is a fantastic organizational tool for businesses of all sizes. You can use color coded labels to classify assets, organize folders or inventory, visually identify visitor’s access levels, and more. Whether you intend to color code inventory labels, file folders, security badges, or any other type of label or tag, having a color label printer makes it easy. If you don’t have a color label printer, consider using floodcoated labels or place a color ribbon in your thermal transfer printer.
  2. Branding — With a color label printer, it becomes possible to include a full color logo and other branding elements in all of your labels including product labels, shipping labels, employee badges, and more. This gives your labels, packages, and badges a more professional look and reinforces your existing branding initiatives.
  3. Cost reductions — Enterprise organizations with large fleets of black-only thermal printers are starting to add Epson ColorWorks TM-C6500 and Epson ColorWorks TM-C6000 color label printers to their fleets. These color label printers eliminate the need for “preprinting” color labels using a commercial print service provider. In the past, enterprises would pre-order color labels and then run them through their thermal transfer printers to add time-sensitive information such as lot numbers and expiration dates. Epson’s new ColorWorks C6000 series allows them to print everything in a single pass, saving on printing and inventory management costs.

These are but a few of the many benefits owning a color label printer can bring. How will you use color in your business?

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