Consumer goods providers today have several options when it comes to distributing their items to the masses. While the traditional route of building a brand name's popularity is still valid, working with retailers to set up private-label lines of products is an increasingly compelling route to success. A single manufacturer can become the chosen partner for many different retail outlets or chains, focus on short-run goods or even market its items through its own label and private labels simultaneously – there is plenty of room for creative business thinking.
These organizations, given the need to create a variety of product label styles without sacrificing quality, may want the simple flexibility that comes from operating an in-house label printer. When companies control their own label production, they gain a new selling point for potential partners – rather than waiting for a third-party label provider to provide critical packaging elements, the brands can roll up their sleeves and handle this part of production on their own schedule.
Here are two reasons why private-label production is an exciting venture for consumer goods companies to take on, especially when these businesses control their own label production operations.
Become Part of a Rising Trend
With shoppers growing less enamored of famous brand names, retailers and manufacturers have an opportunity to reach impressively wide audiences with private-label efforts. Forbes contributor Barbara Thau explained that businesses are growing ambitious with their own-brand offerings. These companies have observed their markets carefully and are well-placed to provide items that fill consumer needs.
Retailers are now willing to provide high-end goods with private-label branding. They realize shoppers are putting less stock in name brands, and there is a golden opportunity to do more with their in-house product lines than simply offer low-cost alternatives to the national producers.
Work Through Many Channels
Consumer goods providers that control their own labeling systems can work with retailers as described above, or take their private-label efforts in an even more granular direction. This may mean providing branded bottles of water or food items for industry conferences and large-scale gatherings, or even big private events such as well-attended weddings. From college campuses to corporate retreats, there is demand for items in specialized packages. Having a label printer in-house can enable businesses to produce the needed labels on a tight schedule.