Brands that want to print their own apparel need a printer that can do the job.
As the decade comes to a close, technology continues to march forward. This time, expect to see changes in the way enterprises print their labels. A new family of color label printers is set to arrive in January 2020, and it’s likely to be transformative.
Currently, fleets of thermal transfer printers print out black barcodes and text on plain white labels such as those you see on the packages, shoe boxes, and cartons. That’s not to say it’s been a strictly black-and white world. These same enterprises often order pre-printed color labels to use with their black-only thermal transfer printers. It’s a bit of a workaround to get colorful labels, but it gets the job done.
In today’s competitive environment, companies need every advantage they can get. Color labels helps packers and warehouse personnel select the right parts, reducing errors and improving productivity. Color helps products stand out on crowded shelves. Color helps ensure that all items conform to the company’s branding guidelines. From color-coding on the backend to evoking a psychological response on the frontend, there are many reasons to bring color into the label production environment.
However, the color inkjet printers on the market are designed for a different segment of the market. Many of the high resolution color inkjet printers are marketed to small businesses and not practical for high-volume enterprise environments, and they don’t integrate with enterprise workflows.
According to Basat Khalifa, CEO of DuraFast Label Company, that’s about to change in 2020.
Khalifa said the new ColorWorks C6500 color label printers have everything the black-only thermal transfer printers have going for them but with the additional advantage of full color printing.
Finally, there are two models of the ColorWorks C6500. The “A” model (CW-C6500A) comes with an auto cutter while the “P” version (CW-C6500P) comes with a peeler. In fact, the Epson CW-C6500P is the first color inkjet label printer to offer peel-and-present.